Telecoms 300 2018

The annual report on the most valuable telecoms operator brands and telecoms infrastructure brands of 2018.

American telecoms players continue to dominate, with AT&T retaining the title of the sector’s most valuable brand, but most US brands experience a loss in value as they fend off competition from internet giants. 

Whilst American telecoms brands are at the top of the table, they are grappling with falling brand values as they find themselves navigating a complex regulatory environment and competitive offerings from the internet challengers, all whilst battling sinking revenues. In order to survive in the digital era, telcos must put up a strong fight by adopting innovative strategies.

David Haigh, CEO, Brand Finance