South Africa 50 2020

• Top 50 most valuable South African brands stand to lose over R65 billion of cumulative brand value following devastating COVID-19 pandemic 
• MTN retains title of nation’s most valuable brand, valued at R49.4 billion 
• Life Healthcare is South Africa’s fastest growing brand, up 29% and climbing 5 spots in ranking 
• Vodacom is nation’s strongest brand, Brand Strength Index (BSI) score 89.5 out of 100

2020 has marked yet another troubled year for the South African economy as it continues to contract at an alarming rate and the far reaching and debilitating COVID-19 pandemic has exacerbated this deterioration further. Now, more than ever, the economy will rely on the strength of home-grown brands to support the nation’s efforts on home soil and abroad to try and pull South Africa out of the slump that has engulfed the nation for the last decade.

Jeremy Sampson, Managing Director, Brand Finance Africa