The annual report on the most valuable South African brands.
MTN’s brand value has grown by 8% over the last year to R44.2 billion, maintaining its leadership as South Africa’s most valuable brand. MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets.
MTN is South Africa’s most valuable brand because of their industry leadership, both domestically and further afield. They are increasingly recognised throughout Africa by their customers as providing a high-quality service, because their brand image is deeply rooted on more than just marketing campaigns.David Haigh, CEO, Brand Finance