Romania 50 2020

Brand Finance Romania 50 2020

  • Combined value of Romania’s top 50 brands is reaching EUR 5.8 billion
  • Almost 70% of the top 50 brands have been created by the private sector over the past 30 years
  • Strong growth but little shake up within the highest echelon; Dacia keeps pole position, BCR replaces Rompetrol in top 10
  • Dedeman remains the most valuable brand held entirely by Romanian shareholders
  • Strong performance from banking brands, with Banca Transilvania jumping 50% in brand value
  • Three new entrants replace slower growing brands

Published at a time of growing global uncertainty, the top 50 ranking is a premier showcase of Romanian brands; while no guarantee is attached to this 'prize', it is expected that most of these brands will weather the storm more successfully than companies that disregard the intangible value of their business.

Mihai Bogdan, Managing Director, Brand Finance Romania