Romania 50 2018

The annual report on the most valuable Romanian brands.

The automotive brand Dacia remains the most valuable Romanian brand in 2018, and still the only one so far worth over EUR 1 billion.

'One flower does not make a spring’ – as the Romanian saying goes – but 50 powerful brands cannot lie. There is a strong momentum for Romanian brands, partly fuelled by the economic growth but topping it twice over. More than 40 out of the top 50 brands have increased in value, and seem to have a bright future ahead of them.

David Haigh, CEO, Brand Finance