whitepaper: Risky Business - The Accounting Treatment of Goodwill

Brand Finance whitepaper: Risky Business - The Accounting Treatment of Goodwill

Analysis of 58,000 companies reveals widespread hesitance to impair goodwill.

Undervaluation of intangible assets such as brands has contributed to the pervasiveness of goodwill.

Was Carillion treatment of goodwill related to the construction mammoth's downfall?

How can similar downfalls be predicted and prevented?