Plain Packaging 2019

Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has once again analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks.

With health advisors labelling obesity ‘the new smoking’, it is not surprising that there have been repeated calls for plain packaging legislation to expand into the food and drink sectors. It is obvious, however, that this type of legislation could severely damage these companies’ business values. The contention between health and policy advisors and global food and drink brands will no doubt pick up pace as the issue continues to gain traction on the global stage.

David Haigh, CEO of Brand Finance