Mining, Iron & Steel 25 2019

Brand Finance Mining, Iron & Steel 25 2019

  • BHP continues to hold the titles of world’s most valuable and world’s strongest mining brand, with a brand value of US$6.0 billion and an AA brand strength rating
  • ArcelorMittal jumps three spots to become the world’s second most valuable mining brand, growing 52% to US$4.3 billion
  • India’s Tata Steel is the fastest-growing mining brand, improving 60% to US$1.2 billion
  • Kobelco declined 23% to US$736 million after breach of industrial standards

In a sector where brand and reputation have been largely ignored, now more than ever, mining companies are realising that branding matters. BHP is the perfect example of this, using a re-branding exercise to demonstrate its role in Australia’s economy and community, substantially improving its brand value over the last two years.

David Haigh CEO, Brand Finance

Read about this and many more insights in the full report, available for download now.