Brand Finance IPL 2018
The annual report on the business value of the Indian Premier League and the most valuable franchise brands.
In 2018, the business value of the IPL grew 37% to US$5.3 billion – an all-time high. This can be attributed to the stakeholders’ renewed confidence in the IPL management, a number of innovations in fan experience and pure cricketing excellence, all driving up the interest and participation in the tournament.
Now in its 11th season, the Indian Premier League is here to stay. It has delivered financially for the players, franchisees, sponsors, and India as a whole, prompting a strong desire amongst a range of stakeholders to appropriately value it. To ensure continued development, management and team owners will have to explore innovative ways of engaging fans, clubs, and sponsors.Savio D'Souza, Director, Brand Finance