Global Intangible Finance Tracker (GIFT™) 2019

The value of undisclosed intangible assets globally has declined for the first time since 2011, falling 8% year on year, according to the Brand Finance Global Intangible Finance Tracker (GIFT™) 2019 report. The value of the world’s undisclosed intangible assets is now at US$35.4 trillion, compared to US$38.5 trillion the year before. This type of reduction is normally only recorded in years of recession.

The global economy has entered troubled waters. With little sign of political winds changing any time soon, its resilience will be tested to the limits. Should tensions between East and West continue, we could find ourselves full steam ahead on course towards the next global financial crisis.

David Haigh, CEO of Brand Finance