Global Intangible Finance Tracker (GIFT) 2015
Brand Finance Global Intangible Finance Tracker (GIFT) 2015
The Global Intangible Finance Tracker (GIFT) is an annual review of the world’s intangible value, covering 58,000 companies quoted in 120+ countries and 120 stock exchanges. The study highlights the importance of intangible assets, such as brand, in driving business value.