Chinese Automobiles 2018

An original market research study into the improving proposition of Chinese SUV brands.

China has for a long time been the fastest-growing major car market in the world. Brand value of the top 5 Chinese brands has risen 92% from 2017 to 2018, largely thanks to local demand. 

China is undoubtedly the largest and most dynamic market for car brands in the world. The country’s protected yet wealthy competitive space has attracted international brands with new, innovative product offerings but has also bred a large domestic industry that has progressed to compete on the world stage remarkably quickly. While most domestic brands are still some way from achieving the product quality and renown that international brands command, there are increasing signs that they will.

Alex Haigh, Auto Industry Director, Brand Finance