US 500 2020 report

Brand Finance US 500 2020

  • Top 500 most valuable US brands could lose up to US$400 billion from COVID-19 pandemic, but some buck the trend seizing opportunities for growth
  • Amazon makes history breaking US$200 billion brand value mark as America’s top brand, primed for more growth as lockdown continues 
  • Perfectly timed Disney+ launch future proofs Disney’s position as nation’s strongest brand, Brand Strength Index (BSI) score 93.9 out of 100
  • AT&T among telecoms recording drop in brand value, but potential for turn in fortune as demand spikes amid pandemic
  • Make it or break it for banking sector as COVID-19 puts up to 20% of brand value at risk 
  • US brands leading airline and apparel sectors globally now under serious threat from COVID-19

Amazon’s sheer dominance in the e-commerce space should stand them in good stead in the coming months as the world tackles the far-reaching repercussions of the COVID-19 pandemic. Brand Finance has calculated that Amazon’s brand value could grow a further US$4 billion thanks to the spike in demand. Nevertheless, the world’s online marketplace must look beyond the coming months to ensure that quality and speed are not compromised should it wish to maintain its exceptional reputation and thus retain new users.

Laurence Newell, Managing Director, Brand Finance Americas