US 500 2019 report

Brand Finance US 500 2019

  • Doubling in brand value over the past year, Netflix grows faster than any other brand in the US as the media industry feels effects of tech disruption 
  • America’s and the world’s most valuable brand, Amazon defends top spot in the ranking with record brand value of $187.9 billion, followed by Apple and Google
  • Home Depot enters the top 10 while many retail brands, including 8th Walmart, face stagnation amid changing customer preferences
  • Big banking brands Wells Fargo and Chase are the only ones in the top 25 to lose brand value as challenger banks change rules of the game
  • Brand Finance’s Brand Strength Index places Deloitte as the strongest brand in the US, scoring 91.2 out of 100

Netflix delivers high-quality and varied programming to anyone with internet access and a credit card. The platform has embarked on a disruptive approach to media services and now has incumbents in the market looking over their shoulder.

Alex Haigh Valuation Director, Brand Finance

Read about this and many more insights in the full report, available for download now.