The annual report on the most valuable American brands.
This year’s Brand Finance US 500 study reveals that brands in the Tech sector have cemented their position as absolute leaders in the market as they now account for $977.0 billion or 30% of the total brand value in the league table. Amazon takes this year’s top spot, with its brand value growing by 42% to $150.8 billion.
Amazon has built a brand that has no peer. They provide unmatched convenience, availability, and scale. The success of their brand is a reflection of an authentic obsession with their customers. Boldly expanding into new – seemingly unrelated – industries to respond to the evolving preferences of modern consumers, Amazon has completely revolutionized the brand world as we used to know it.David Haigh, CEO, Brand Finance