UAE 25 2020

Brand Finance UAE 25 2020

  • ADNOC is UAE’s most valuable brand, growing 29% since last year, to US$11.4 billion
  • Etisalat maintains most valuable consumer brand in the Middle East for 3rd year in a row
  •  ADCB is UAE’s fastest growing brand, up 41% to US$2.7 billion
  • In new analysis, Brand Finance measured levels of business impact from Coronavirus categorised by limited impact, moderate and worst hit
  • Worst hit industries under COVID-19: aviation, oil & gas, tourism & leisure, restaurants, retail

The COVID-19 pandemic and its impact on global markets is very real. Worldwide, brands across every sector are braced for the Coronavirus to massively affect their business activities, supply chain and revenues in a way that eclipses the 2003 SARS outbreak. Now is the ideal moment for the UAE’s home-grown brands to remain ever present in their stakeholders’ minds, engage across digital channels, show resilience and adaptability in these unprecedented times.

David Haigh, CEO, Brand Finance