The annual report on the most valuable tobacco brands.
The majority of the world’s biggest tobacco brands have lost brand value year on year, as increasing regulatory challenges and new product offerings are taking their toll on the traditional tobacco industry. Seeing an average 6% reduction of brand value since 2017, tobacco brands are visibly behind brands from other sectors, with a global average growth rate of 13%.
In recent years, the tobacco industry has faced tidal waves of change, with many countries introducing plain packaging rules or higher taxes. Now, with the rise of vaping and e-cigarette alternatives to traditional cigarette smoking, big tobacco brands have an opportunity to offset short-term financial losses by adjusting their offering, thus averting the crisis in the long run.
David Haigh, CEO, Brand Finance