- COVID-19 to dent telecoms industry with limited impact as work from home revolution ignites demand
- Verizon clinches title to be named world’s most valuable telecom brand, valued at US$63.7 billion
- All European brands in top 50 lose brand value in 2020, 13% average drop
- Vietnam’s VNPT is fastest growing, up 42% to US$2.4 billion
- Etisalat most valuable and strongest telecoms brand in Middle East and Africa, only brand to maintain AAA rating in region
- Advanced Info Service (AIS) is world’s strongest telecom brand, scoring impressive 92 out of 100 Brand Strength Index (BSI)
The COVID-19 pandemic is now a major global health threat and its impact on global markets is very real. Worldwide, brands across every sector need to brace themselves for the Coronavirus to massively affect their business activities, supply chain and revenues in a way that eclipses the 2003 SARS outbreak. The effects will be felt well into 2021.
Savio D'Souza, Valuation Director, Brand Finance