Singapore 100 2019

• Total value of Top 100 Singaporean brands increases 18% from US$45.0 billion to US$53.3 billion.
• DBS remains the most valuable Singaporean brand for the 7^th year in a row
• Changi Airport surpasses DBS and Singtel to become Singapore’s strongest brand, AAA brand strength rating.
• Top 10 brands in the ranking contribute 64% of total brand value.

Many Singaporean brands are missing the big picture by misunderstanding their digital communications campaigns to be brand-building initiatives. Subsequently, unless Singaporean brands formulate to a strong brand agenda to consistently manage their brand strength, we will continue to observe large year on year variations in brand value, brand strength and brand rankings

Samir Dixit, Managing Director, Brand Finance Asia Pacific