Middle East 50 2018 report

Brand Finance Middle East 50 2018

The annual report on the most valuable Middle Eastern brands.

Of the 50 brands featured in the Brand Finance Middle East 50 report, the UAE is home to 6 of the region’s top 10 brands and 43% of the total brand value in the league table, more than any other country. Saudi Arabian brands feature more prominently than in previous years with 21 brands represented this year, up from 18 brands in 2017.

The strategic partnership between Aldar and Emaar strengthens prospects for the UAE’s real estate sector as well as delivering a real boost for the investment community as we inch closer towards Expo 2020. It is a real testament to the region’s economic growth that we are seeing more world class brands emerging from the UAE.

Andrew Campbell, Managing Director, Brand Finance Middle East