The annual report on the most valuable media brands.
With a brand value of US$32.6 billion, entertainment giant Disney remains the most valuable media brand this year, despite a 5% brand value decrease since 2017.
Disney has once again waved its magic wand and maintained the title of the most valuable media brand in the world. As a well-loved entertainment brand, Disney has a unique ability to use nostalgia to harness childhood memories amongst its customer base. Revisiting old Disney classics like ‘The Jungle Book’ and ‘Beauty and the Beast’ with live-action remakes has proved wildly popular at box offices worldwide.
David Haigh, CEO, Brand Finance