Media 25 2020

The annual report on the most valuable and strongest media brands

Brand Finance Media 25 2020

  • Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively 
  • Despite controversies, Facebook claims title of world’s most valuable media brand, brand value US$79.8 billion
  • Ones to watch: YouTube & Netflix 
  • China’s Tencent (QQ) and NetEase crack top 10
  • SiriusXM is sector’s fastest growing brand, brand value up impressive 33%
  • Disney is world’s strongest media brand, Brand Strength Index (BSI) score 93.9 out of 100 

In these turbulent and unprecedented times we are currently witnessing, the fortunes of the world’s most valuable media brands are no doubt going to be mixed. On the one hand, the far-reaching and extended lockdowns that have been imposed worldwide have caused a shift in consumer behaviour and thus an increase in demand for online media platforms and streaming services in particular. However, this increase in demand and subscribers may not offset, or compensate for, COVID-19’s impact on advertising, which many media brands rely on heavily for their revenue.

Richard Haigh, Managing Director, Brand Finance