- UnitedHealthcare defends title of world’s most valuable and fastest growing healthcare brand, rising impressive 64% to US$30.6 billion
- US brands reign supreme: healthcare industry dominated by US brands, only one brand in top 25 comes from Europe
- Cigna flexes muscle as world’s strongest healthcare brand, with a Brand Strength Index (BSI) score of 74.60 out of 100
UnitedHealthcare’s overwhelming dominance of the healthcare market creates an environment where rivals have to acquire and expand in order to achieve the scale they need to compete. Moreover, the landscape is set to change further as technology companies begin to show greater interest in the market.
Alex Haigh, Director, Brand Finance