Global 500 2020 report

Brand Finance Global 500 2020

  • Amazon makes history as first brand to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year
  • Lidl and Aldi are fastest-growing brands in retail proving that e-commerce is no longer only route to success in sector
  • Squeezed by OTT competition and challenger brands, 4 out of 5 telecoms in ranking lose brand value, with AT&T fastest-falling – down 32%
  • Worry of brand bubble bursting as tech brands face reality check – failure to meet expectations slashes Uber’s brand value by one third, but Tesla races ahead as world’s fastest-growing brand
  • Following largest IPO in history, Saudi Aramco is most valuable new entrant to 2020 ranking, claiming 24th place globally
  • Ferrari retains pole position as world’s strongest brand with Brand Strength Index (BSI) score of 94.1 out of 100 and elite AAA+ rating

The disrupter of the entire retail ecosystem, the brand that boasts the highest brand value ever, Amazon continues to impress across imperishable consumer truths: value, convenience, and choice. Today, Amazon’s situation seems more than comfortable, but what will the roaring twenties hold in store?

David Haigh CEO of Brand Finance

Read about this and many more insights in the full report, available for download now.