We use quantitative market data, detailed financial information and expert judgement to provide reliable Brand Ratings and Brand Values. We use methods that are technically advanced and well recognised by our peers, by various technical authorities and by academic institutions.
We have observed that a number of brand valuation consultancies produce brand value league tables using methods that do not stand up to technical scrutiny. We therefore decided that the time was right to publish our own analysis of brand strength and brand value for the major brands of the world.
This BrandFinance250 report is the result of that endeavour. We use publicly available information to provide high level Brand Ratings and Brand Values for the corporate and product brands.