Europe 100 2020

Brand Finance Europe 100 2020

  • Shell to be commended, up to 2nd place from 3rd last year
  • Deutsche Telekom slipping down – turmoil for telecoms 
  • German automobile excellence as top 10 holds Mercedes, BMW, VW, Porsche
  • Aldi and Lidl fastest growing – evolving face of high street see  budget supermarket takeover
  • Gucci, LV, Chanel growing in brand value indicates luxury sector demand rising
  • Spain’s Zara plummeting by 17%, bleak outlook for fast fashion

On 1st January 2020, European brand value growth was slower than in previous years, at 5% (up to €1,135bn). The trade war last year and worries about the global economy weighed down on growth for the big exporters – particularly cars, which saw slower growth than previous years. German automobile excellence is to be commended this year, as we see the top 10 brands in Europe dominated by German autos Mercedes, BMW, VW and Porsche.

David Haigh, CEO, Brand Finance