The annual report on the most valuable commercial services brands.
The Big Four have enjoyed a strong year in terms of brand value growth, according to a new report released by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. The four commercial services giants averaged a remarkable brand value gain of 22% in just one year, with EY growing at a faster pace than the other three.
EY are reaping the benefits of their extensive C-Suite relationships with big corporates. The brand has been particularly successful at developing revenue streams in the US, where they have historically been reliant on audit.
Alex Haigh, Director, Brand Finance