Top 50 Commercial Services Brands 2020

The annual report on the most valuable and strongest commercial services brands

Brand Finance Commercial Services 50 2020

  • Commercial services sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$34 billion loss
  • Deloitte retains title of world’s most valuable and strongest commercial services brand - brand value US$32.5 billion and Brand Strength Index (BSI) score 91.4/100
  • Deloitte, Accenture and PwC claim podium positions in professional services sub sector
    Human resources brands suffer, brand values down 10% on average
  • American Express overtakes Visa following 6% brand value growth
  • TRANZACT acquisition pays off for Willis Towers Watson, brand value up 15%