The annual report on the most valuable Chinese brands.
This year’s Brand Finance China 300 league table conclusively shows that China is able to lead on a global playing field. This is demonstrated in the country’s global brand leadership in a wide variety of sectors, ranging from banking, to utilities, to insurance, and even to spirits. This means that brands like Huawei, Ping An, State Grid, Evergrande, ICBC, Yili, Haval, Wuliangye, and many others, having achieved success at home, are now beginning to be recognised worldwide as quality brands.
This year has seen strong growth amongst big Chinese brands. The unique modern history of the Chinese economy has produced huge brands on the domestic front. In coming years, Chinese brands have an opportunity to use this strong domestic foundation as a platform for global expansion. In the past, many Western brands told stories of going to China. In the future, we expect to see many Chinese brands expand to the West.David Haigh, CEO, Brand Finance