Belgium 10 2019 report

Brand Finance Belgium 10 2019

  • Stella Artois named Belgium’s strongest brand with Brand Strength Index (BSI) score 80.7 out of 100 and AAA- brand strength rating
  • KBC retains position as country’s most valuable brand, brand value €3.8 billion
  • Solid performance from BDO, brand value up 16% to €2.8 billion
  • Proximus loses brand value and brand strength amid global telecoms struggles 
  • AG Insurance is Belgium’s fastest-growing brand, brand value up 18%

With over 200 active breweries in Belgium, it is no surprise that beer and brewing brands claim two spots in the top 10. Stella Artois thrives as a result of its deep customer loyalty, built up over its 600-year long history. Embracing global trends and launching exciting new products, for example Stella Artois Gluten Free, clearly highlights the brand’s ability to stay ahead of the curve, which is a testament to its solid performance.

David Haigh CEO, Brand Finance

Read about this and many more insights in the full report, available for download now.

Portrait of Richard Haigh
Richard Haigh
Managing Director