For the first time since 2009, the total brand value of the world’s 500 largest banks has declined year on year – from US$1.36 trillion in 2019 to US$1.33 trillion this year
China’s ICBC retains its top spot as the world’s most valuable banking brand, breaking the US$80 billion mark. Chinese banks continue to occupy the top four of the Brand Finance Banking 500 2020 ranking
Five US banks are in the top 10, although overall, the US sector declined by 5%. Wells Fargo is the top bank and JP Morgan has grown by 15% to enter the top 10
Qatar National Bank dominates in the Middle East with 20% growth
Europe declines by 7%, more than any other region, with several major banks seeing significant drops in brand value
BCA of Indonesia is the world’s strongest banking brand, alongside Russia’s Sberbank, both with a Brand Strength Index (BSI) score of 91.6 out of a 100 and an elite AAA+ rating
The brand performance of established banking markets is a reflection of the fragile global economy and political landscape as well as the expectation of a downturn. But it also represents banks’ ongoing challenge in adapting to increased regulatory and technological change within the industry.
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