Automotive Industry 2019

Brand Finance Automotive Industry 2019

  • Mercedes leads German charge as world’s most valuable auto brand, brand value of US$60.3 billion, up 26%
  • Innovation across auto sector spearheaded by Chinese brands, however many brands yet to break into top 10
  • Roewe is fastest growing, brand value increasing 137% to US$1.2 billion
  • Ferrari remains world’s strongest auto brand with a BSI score of 94.8 out of 100

There is no denying the dominance of German auto brands among the world’s 10 most valuable this year. The combination of their trusted and long-standing heritage, a commitment to diversification, innovation and after sales-services is what really sets these German brands apart from the rest.

Alex Haigh, Director, Brand Finance