The annual report on the most valuable airline brands.
Chinese airline brand values are taking off as they spread their wings with greater growth beyond the domestic market.
In the airline market, customers are making decisions about brands on a very narrow range of factors: price, routing, and schedules. Despite big viral news stories which gained media attention globally affecting several brands, in the airline business, it is reliability on delivering core services that customers find key in taking purchasing decisions.Consequently, the Chinese brands are the big winners in this area as they have been able to grow their brands by giving customers greater confidence in their dependability and safety as they grow alongside the Chinese economy.
Read about this and many more insights in the full report, available for download now.