Brand Value
Glossary definition

Brand Value

The capital value of economic benefits brought to an entity through use of a brand. This is most commonly done as net present value of the estimated additional future cash flows generated by the brand for the organisation.

For more information on Brand Valuation, have a read of our whitepaper on Value-Based Brand Management - Conducting Brand Valuations

For our rankings, like the Global 500, Brand Finance uses the Royalty Relief (also known as Relief from Royalty). For more information see the methodology page here.

Brand Value is also used by some interchangeably with Brand Equity. Brand Finance considers the two terms to be distinct.

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