Brand Rating
Glossary definition

Brand Rating

With reference to Brand Finance literature, the term "Brand Rating" is a summary opinion, similar to a credit rating, on a brand based on its strength as measured by Brand Finance's 'Brand Strength Index' (BSI).

Brand Rating Brand Strength Description
AAA 80-100 Extremely Strong
AA 65-80 Very Strong
A 50-65 Strong
BBB-B 35-50 Average
CCC-C 20-35 Weak
DDD-D 0-20 Failing
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