With reference to Brand Finance literature, the term "Brand Rating" is a summary opinion, similar to a credit rating, on a brand based on its strength as measured by Brand Finance's 'Brand Strength Index' (BSI).
| Brand Rating | Brand Strength | Description |
|---|---|---|
| AAA | 80-100 | Extremely Strong |
| AA | 65-80 | Very Strong |
| A | 50-65 | Strong |
| BBB-B | 35-50 | Average |
| CCC-C | 20-35 | Weak |
| DDD-D | 0-20 | Failing |
