What are brand valuations useful for?
Frequently Asked Question

What are brand valuations useful for?

There are a multitude of reasons one might complete a brand valuation: purchase price allocation, damages litigation, capital gains tax planning, brand positioning and marketing budget allocation to name a few. Some of the most important ones include:

  • Purchase Price and Investment Allocation
  • Brand Tracking
  • Brand Identity and Brand Experience Decisions
  • Brand Positioning Decisions
  • Brand Architecture and Brand Transition Decisions
  • Transfer Pricing & Licensing

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