Caterpillar

Brand profile

Brand Finance has calculated the brand value of the Caterpillar brand 14 times between 2007 and 2020. The Caterpillar brand valuation has featured in 27 brand rankings, including the strongest and most valuable Engineering brands, the biggest USA brands and the best Global brands.

To find out more about Caterpillar brand value, request the Caterpillar Brand Value Report.

Brand value

Enterprise value

Brand rating

BV / EV

About Caterpillar

Location

United States

Sector

Engineering & Construction

Brand Value History

Data in this chart can be unlocked by contacting our team.
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
Loading...

All Ranking appearances

Date
Global
US
Engineering
USA
2020 345 15 137
2019 260 100 12
2018 342 135 15
2017 377 161 17
2016 425 175 13
2015 160 65 4
2014 157 62
2013 101
2012 111
2011 117
2010 135
2009 119
2008 122
2007 131