Tobacco 10 2020

Brand Finance Tobacco 10 2020

  • Marlboro has retained title of world’s most valuable tobacco brand, brand value U$32.7 billion
  • Winston records impressive 9% brand value growth to US$4.1 billion
  • In contrast, Camel drops 14%, brand value damaged by increased regulation of menthols
  • Two new entrants – Rothmans & Gold Flake L&M named sector’s strongest, Brand Strength Index (BSI) score 76.9 out of 100

“Tobacco brands are certainly familiar with being criticised and scrutinised closely, having had to continually react to ever-changing consumer tastes and heightened regulation. We have witnessed the damage that plain packaging has caused the industry and the subsequent shift towards smoke free, supposedly healthier, alternatives. However, with the e-cigarette market now very much under the limelight, these tobacco giants will have to plan their next steps wisely if they want to maintain their dominance and relevance globally.”

David Haigh, CEO of Brand Finance