Retail 50 2020 report

Brand Finance Retail 50 2020

  • Mixed fortunes across retail sector from COVID-19 pandemic. E-commerce brands likely to thrive, but automotive retailers hit hardest  
  • Amazon is by far world’s most valuable retail brand and makes history as its brand value exceeds US$200 billion mark
  • Amazon overtakes Japan’s 7-Eleven to become world’s strongest retail brand, Brand Strength Index (BSI) score 89.1 out of 100
  • Supermarket brand demand spikes and brand values expected to grow 
  • Hard times predicted ahead for home product stores. Home Depot could lose up to US$6 billion worth of brand value 

The sheer size and diversification of the retail sector means that brands are inevitably going to be affected differently by COVID-19. Brand Finance’s analysis demonstrates that e-commerce brands and dominant retailers in the market, could buck the trend and thrive as demand spikes in the online space. At the other end of the scale, automotive retailers could see a 15% drop in brand value as supply chains falter, car use drops and consumer spending habits change.

Richard Haigh, Managing Director, Brand Finance