The annual report on the most valuable exchange brands.
Chicago Mercantile Exchange (CME) remains the world’s most valuable exchange brand despite its brand value dropping 1% to US$1.3 billion.
In a world where decentralised, peer-to-peer exchange platforms are beginning to arise in the form of cryptocurrencies, the brands of the big global financial exchanges are under threat. The big incumbents will increasingly need to work hard to retain the trust of their key stakeholders when there are new technology options which aspire to end the need to trust middle-men such as these exchanges to conduct financial transactions.David Haigh, CEO, Brand Finance
Read about this and many more insights in the full report, available for download now.