Brand profile

The Wyndham brand has featured in Brand Finance consumer research 4 times in 2018, including Hotels in China, Hotels in France and Hotels in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel