Brand profile

The Vodafone brand has featured in Brand Finance consumer research 62 times between 2017 and 2019, including Telecoms in Australia, Telecoms in Germany and Telecoms in India.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel