T Mobile

Brand profile

The T Mobile brand has featured in Brand Finance consumer research 14 times in 2018, including Telecoms in Brazil, Telecoms in Canada and Telecoms in Denmark.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS