Brand profile

The RSA brand has featured in Brand Finance consumer research 13 times between 2017 and 2019, including Insurance in Canada, Insurance in Saudi Arabia and Insurance in Sweden.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel