Brand profile

The Novotel brand has featured in Brand Finance consumer research 9 times in 2018, including Hotels in Canada, Hotels in China and Hotels in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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