Michael Kors

Brand profile

The Michael Kors brand has featured in Brand Finance consumer research 4 times in 2019 and 2020, including Apparel in China and Apparel in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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