Brand profile

The EDF brand has featured in Brand Finance consumer research 7 times between 2017 and 2019, including Utilities in France, Utilities in United Kingdom and Utilities in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel