Brand profile

The Discovery brand has featured in Brand Finance consumer research 7 times between 2017 and 2020, including Insurance in South Africa and Banks in South Africa.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel