Danone

Brand profile

The Danone brand has featured in Brand Finance consumer research 12 times in 2020, including Food in Brazil, Food in China and Food in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS