Brand profile

The Citi brand has featured in Brand Finance consumer research 86 times between 2016 and 2020, including Banks in Canada, Banks in China and Banks in India.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel