AT&T

Brand profile

The AT&T brand has featured in Brand Finance consumer research 7 times between 2017 and 2019, including Telecoms in Mexico, Telecoms in United States and Telecoms in Brazil.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS